What is the AZ Formula – Read This Now!

What Is The AZ Formula? I saw an article for the AZ Formula promising $2,000 a day, or $10,000 a week! That got my attention.

But, I must tell you, when I see something with claims like that, I have to be skeptical.

Why would anyone want to sell a program that they can make $10,000 a week?  It makes you think the owners must be making millions, Right? Why in the world would you want to sell it? Let’s take a look at the AZ Formula?

  • Name    – Az Formula
  • Website –www.azformula.co
  • Price     –$37 + upsells of $197 & $297
  • Owners –Steven Cook- (not Real)
  • Quality  – DECEPTIVE
  • Overall Rank1  
  • Refunds – 60 day 100% Money back Guarantee(you hope) 
  • Verdict   AVOID

What Is The AZ Formula – My Review

Many others are asking the same question, what is the Az Formula?  And who is Steven Cook? The  ClickBank logo appears on the ads, so I went to have a look. After what I found out, I have to say avoid it.

The owner, Steve Cook, claims it is an automated turnkey product anyone can use to make $2000 a week.I watched his video and listened to his hype till the end. And he won’t tell you what his system is or how it works.

Steven Cook – CEO AND Founder OF The AZ Formula

What Is The AZ Formula -Image Of Steven Cook

$2000 dollars a day is not going to instantly happen, no way! There is no turn-key product that is going to do that overnite! Do the math..$2000 x 30 = 60,000 a month!! That is $720,000 per year! If anyone had a system that good they would not be allowing a sneek peek for $37….NO WAY! This is not true.

This product has a lot of problems right away, because Steven Cook is not real. If you do a google search, you find this same picture elsewhere on another site. He is a paid actor!

Same Image of Steven Cook Displayed on a Cancer site - Fake Image

In fact, this guy is so well known as a fake, check out what happens when you google this guy!!    Steven Cook from AZ Formula images   

What Is The AZ Formula When The CEO Is Fake?

Why would anyone who is legitimate do this? They wouldn’t! This product review and is an example of the sketchy programs being promoted online. I was ready to throw in the towel. I wanted to just call it a scam and be done with it.

But, I also wanted to know what this product was and how it works. You have to spend $37 to find out. Do Not do this, sometimes you can’t get refunds! Don’t waste your money, get a real program that works.

AZ Formula Upsells

Immediately after you pay the $37 bucks, you are hit with a Gold Package Upgrade for $197. Pop up upsells! That is a clue that this product is surely a scam.

Right away, If you fall for it and buy, you will shell out another $197 bucks and be into this program for $237, in a few seconds. So much for buying a program for only $37 – and we STILL HAVE NO CLUE what this product is? Why/ Because it is too unbelievable to be true.

The Gold Package Upgrade-$197

I declined the Gold Package Upgrade offer, I just wanted to look around and see what this program is and how it works!  As soon as I declined I got another pop up offer of a $100 discount and I can get the upgrade for- Only $97 –No Thanks!  So annoying!

If it is something you just have to check out (not recommended) – keep your costs down! Decline those upgrades till you see what the program is.Better yet, AVOID THESE TRAPS! Some of these are set up, so you can’t get out unless you hit the buy button!

Even after paying $37 to see this product,I have to refuse another couple of upsells, before I finally get to sign into the members area.

Related Article: Agora Financial Complaints

The Members Area Of The AZ Formula

Image OF AZ Formula Members Page

Finally, we see that they offer a free website! So, this is about building your own website. And they want you to THINK they are making $2000 each month by posting a graphic display.

Image of Button for AZ Formula-Claim Your Free Website Here

Try this training to create websites, it is scam free and you can take it for a test drive with their free trial package! And you get a free website there as well!

Instructional Videos are Included

Two videos are included. One explains how to obtain your domain name at GoDaddy. This is their recommended choice of Hosting. The other video details instructions on how to set your site up. A theme is shown to use, and my guess it is a free WordPress theme anyone can get online.

However, some products offer premium themes, that are modified to restrict you from having complete control. You really don’t own the site, you are leasing the product without realizing it!

Advantages to Owning Your Site

Owning your own website and theme, is far better, and you are in control. For example, check out my Vibrant Web Investigation article and learn what happens when you get involved in outright scams. Be careful of free website offers, they are not all the same.

You Choose The Theme You Want

Sometimes themes are not responsive and would not work well on tablets and mobile phones. I am not sure of all the options available here.   Using my system, I have a choice of about 3000 beautiful ultra powerful themes. I also have full control of my site and my domain name!

You Keep Your Work

This is important when you have a free site given to you. Ownership secures the right to keep all your work. Some sites use specific software, and you must use their code. You can’t use the software if you want to transfer the site. You are locked into their system. However,  a WordPress theme you can take anywhere.

Additional Videos Included

The AZ Formula actually includes some instructional videos that help with setting up the site. These are:

  • Getting started
  • Home page
  • Shop page
  • Blog page
  • Category page
  • Product page
  • Install Amazon Plugin
  • Troubleshooting

Az Formula Is No Turnkey Product

Video training is offered that details what you need to know for your website setup. Support is also offered, but, requires 12 to 24 hours for a response.

That is not exactly immediate response. I don’t see anything that will be a Turnkey product. This program is going to require some real work to get this site set up.

2 Guide Booklets Included

These are:

The AZ Formula Guide

This guide booklet actually contains some good information. The training on Niche research, and keyword research is quite detailed. Even referring to popular SEO tools, SEMRush, and Long Tail Pro.

SEMRush, and Long Tail Pro are very good products. Unfortunately, they are not cheap. These are two well known tools used in keyword research. And they will set you back $97 a month for SEMRush and $37 a month for Long tail pro. Not cheap when you might be trying to bootstrap a business in the beginning.

Both are great, but costly tools. The system I use includes a FREE keyword research tool. That is very important to keep your costs down.

Site Optimization And SEO

The AZ Formula also gives some good information on optimizing your site. Suggested plugins, like Yoast SEO , help to teach good SEO techniques. This training guide also goes on to some content strategy, outsourcing content writing, On page Optimization by using SEO strategies.

The information for creating a niche website is detailed and very useful.  So, it is not a complete scam, because it does offer some information that is useful.

It details some good basic information on creating a niche site and selling some amazon products. A person who knows nothing about Affiliate Marketing, would get a deal at $37. But, if you purchased the upsells, you paid too much for sure!

Amazon Affiliate Blueprint

Amazon Affiliate Blueprint is a guide for becoming an Amazon Affiliate. It explains what you need to do to become an affiliate with Amazon. It is basic information you can find on the Amazon website when you sign up to become an affiliate. If you new nothing about Affiliate marketing, it would give you an introduction to the basics.

$2000 a Day is Not Possible The First Day

The claim of $2,000 a day is extremely unlikely, but possible. However, not on the first day as he claims. Marketers spend years learning and perfecting the skills online to be able to make $2,000 a day, and even then it’s has to be worked and is not a push button automated operation. Internet business doesn’t work that way, It’s hard work.

Pros And Cons of the AZ Formula


  • Outlines Affiliate Marketing And Website Set up
  • Includes Guides And Video Help
  • Claims Of $2000 Per Day


  • Fictitious Owner
  • No Live Support
  • Costly Upsells
  • Not A Turnkey Product


I did not need go any further than the $37 peek. In my opinion ,it is too risky! Why?  Steven Cook is not real. The real owner makes no attempt to explain who he really is. For that reason alone, I say if you are selling a product, you should be clear about who you are, and need to be a real person!

The Income claim of $2000 a day is exaggerated. Revenue of that amount would only be possible after the site is generating a lot of traffic. And that does not happen overnight! Websites have to gain some trust before that kind of income is achieved. That takes time, at least a few months.


Immediately after purchasing the product, several more upgrade sells appear. That is another red flag for me. When I see upsells, I would not buy the product to start a business. How can you put any trust in this product? How many times are you going to have to pay more money?

You can buy programs to teach you how to set up Amazon Affiliate Websites for less than $37. I have purchased online video courses for 12 bucks that will show you step by step, how to create Amazon Affiliate Marketing Sites. And they don’t have upsells.

So, this is expensive for showing you the same thing, and including pushy upsells. Also, Income of $2000 a day, might be possible for well established sites with lots of content, like 600,000+ words of content! A site like that, takes years of hard work, and not a simple turnkey product you can buy.

Free Online Courses Are Available

You can also find FREE courses online to teach you how to set up websites and do keyword research if you know where to look. I have found some of these sites, but once again you’re almost entirely on your own. it is hard to start something you know nothing about, on your own.

My conclusion is AZ formula has some good information so it’s not a total scam. but to get this program you have to deal with unpleasant upsells (upgrades), and high cost tools to implement these strategies. Support is slow at 12 to 24 hrs to answer you. and who is really selling this program.

How Many Upgrades Will You Have to Buy

I’m sure more upgrades would be coming in the future. And can you trust the seller, when you don’t know who it really is? I think this program is just too risky, and the money could be wasted.

  • Name    – AZ Formula
  • Website –www.azformula.co
  • Price     –$37 + upsells of $197 & $297
  • Owners –Steven Cook
  • Quality – DECEPTIVE
  • Overall Rank – 1
  • Refunds – 60 day 100% Moneyback Guarantee 
  • Verdict – AVOID

Final word

The risks outweigh the gains for AZ Formula. I would not recommend it. If you have purchased the course and only spent the $37 initial cost, then you did receive some value from information.

Someone who  didn’t know anything about online marketing or the basics of a website, and you read the entire AZ Formula information, you would actually gain some knowledge. But, I can’t in good conscience recommend this as a good course simply because I have no idea who created this or who is selling it. That is a huge red flag.

If you are looking for a way to make money online, then try my system and see how you learn to earn the right way. You have a 7 day free trial to look it over, so you have nothing to lose.

There is a Better Way

Why put yourself through all that? Let me show you how to make money online. And with a program that you can start for free, using free tools available for keyword research and optimization. This helps you get your website up and running, generating traffic and most importantly, income.

I will be your personal coach to contact 24/7 whenever you have a problem. It’s nice to have someone you can ask for help when things get a bit rough. Learn the right way, No scams, and support when you need it.

If you have any questions  or comments, leave them below and I will get back to you promptly.

Covid 19 has ravaged the world causing the death of tens of thousands compromised family members and tens of millions of people worldwide. Millions of people in the USA have been thrown out of work do to no fault of their own. This has caused workers to rely on temporary state aid, and forced many from their homes. Something like this is how your life can be turned upside down in an instant. It doesn’t have to be that way

This stark reality is why creating your own business is so important now more than ever. Affiliate Marketing is something that cannot be taken away. Online business is thriving because people are shopping online more than ever!

There has never been a better time to cash in on this lucrative business and create your own financial Independence with online marketing.

Be your own boss, start your journey to financial freedom today.

Meet The Author

Chas The Owner Of Help For Scams And Frauds

I am Chas, creator and founder of Help For Scams And Frauds. I started affiliate marketing and earning money online in 2015. And I can tell you, anyone can do this. But, in order to build a business the right way you must have the right training and avoid the get rich quick schemes.

Check out my #1 Recommendation For The Best Online Training in 2024

AZ Formula




  • Affiliate Marketing And Website Set Up
  • Guides And Video Help
  • Claims $2000 Per Day


  • Fictitious Owner
  • Costly Upsells
  • Not A Turnkey Product

18 thoughts on “What is the AZ Formula – Read This Now!”

    • Hi Phil,
      Yes you definitely want to avoid that site! I tried to make it very clear that even though there was some information that was helpful, it is not a site I would recommend. That is why I say, AVOID!

  1. I had my my doubts about this AZ Formula as a but as the most trusted Affiliate CLICKBANK had an undertaking to protect the affiliates interest it gave me certain comfort level and I fucked up by subscribing $37.00 to this scam. Moreover, the PayPal had been the collection agency. ( both originating from UNITED KINGDOM) the glorious royal thief of the world had to come up to swindle the wealth of the world as a habit. Like they stole the Kohinoor the Jewel from India for so called safekeeping as if Indian who made that Jewel could not protect it 9 what a shame. I would like to inform Pay Pal . Clickbank and Az formula to the task and recover my precious $37 plus Tax from their ass.

    • Hi Arif,
      I am guessing, that the 60 day refund period has passed? If it hasn’t, you can get a clickbank refund, but if it has, then you are probably stuck for it. It would not be worth the time and effort to try to recover, and paypal will only help in situations where the product was damaged, or you did not receive it. I have tried to get refunds from paypal, and they always side with the seller.

      You will likely have to chalk this one up as a learning experience. Anytime anyone tells you that you will make big money quickly and easily, it is not true, it does not exist! If it did, they would not sell it!!
      I can relate, because I was also tricked many times by scams. Then I found out how to earn money online the right way, without scamming anyone. My #1 recommendation
      It is free for you to look it over, and you don’t even need a credit card. It’s not a get rich scheme, so if that’s what you are looking for, they don’t exist. They are all scams, and they will upsell you and charge you tons of money!! You have got nothing to lose! Take a look!
      Hope this helps!!

  2. Great review, Chas! You really dig deep into this AZ Formula program. Lately, l read a lot of these type of hyped programs that l utterly disgusted. Most of these programs using the same modus operandi trying to convince you that you can earn huge income with their automated system. As usual, they will lure you in with their low cost frontend product, as in the case of AZ Formula – $37 for a peek,  but lot of upsells are waiting you inside. I really hate those hidden upsells.

    Further, a website is just like your own asset and you don’t want someone to control it. I would rather spend some money on buying my own domain as I have full charge of it.

    Although you don’t buy their upsell, $37 for a basic affiliate marketing , is just won’t worth it. 

    Chas, thank you for alerting us of this AZ Formula program.

    Best Regards,

    Shui Hyen

    • Hi Shui Hyen,

      Thanks for the kind words, and I’m glad you liked the review. My purpose is to help others avoid these fake products and not lose their hard earned money. So, when I run into one I like to alert my readers to keep them safe. A real pitfall of free websites, is you lose all your work if you leave their program. This does not happen with the platform I use at Wealthy Affiliates. You can leave anytime and transfer all your work to anywhere else you choose. And those upsells would pay for a premium membership for quite a few years. You also own the domain as well. Thanks for taking the time to leave a comment, it is always appreciated by site owners.


  3. Hi Chas,

    Thanks for the detailed review on this online business oppertunity. I do not like these outrageous claims to making money with little to no effort!

    That is just crazy to think that that sort of thing is possible!

    Many people fall for it and then get stuck in the upsell traps that these companies set up for those who are unaware of these tactics.

    That in combination with a fake owner should have everybody running away from this company! 

    Thanks for telling people about the information to join Amazon’s affiliate program is easy to get and best to go straight to the Amazon website.

    Shared it on my Facebook and Google+ pages to pass this information on to those I know.

    Have a great day!


    • Hi Chad,

      You are welcome! If people would just do the math for a program promising $2000 a day, they would realize that it is too unbelievable. It would produce 3/4’s of a million dollars a year! Who would sell such a lucrative program for $37 dollars? But, that is exactly how they get trapped! I know I never knew of these upsells when I first started looking at money making programs, but I found out real quick! 

      Amazon runs a very good affiliate program, and yes they have made it very simple to join and use their program, without costly upsells. Wealthy Affiliates is another good affiliate program as well. Thank you so much for sharing my article and taking the time to leave a comment.


  4. Thank you for reviewing and reporting AZ Formula. I sometimes wonder, why such companies don’t take the time to at least deliver a better made-up background story, instead of putting up pictures of a fake person, you can find all over the internet. For people less experienced with online businesses, your review is of great help. The training program you recommend instead is by far the most genuine on the market. I can only agree 100% that joining Wealthy Affiliate is the best option to learn affiliate marketing inside out.  

    • Hi Felix,

      You are welcome. I was interested in what the program was really all about and sorta figured beforehand it was a scam. The whole reason for the review is to help others avoid this scam. They sound great, but they are a trap.

      I  agree that wealthy affiliates is another great affiliate and training platform. They teach you the right way to become a marketer and start your own business. Thanks for stopping by and taking the time to leave a comment.


  5. Great review of the AZ Formula.

    Headlines like this always catch people’s attention. I mean, who wouldn’t want to make thousands of dollars in just a matter of days? But whenever I read something this, I would be skeptical too because I know this isn’t true no matter how I wish it were.

    I have read several reviews about the AZ Formula too and I cringe at the thought of people getting deceived. I guess, we just have to keep telling them that this is not how internet marketing works. Oh, and that photo? The owner of this product should know better than to use a very familiar face on the net. 

    There are better programs out there that allow you to test the waters for free before deciding to dive in and that’s what people who are interested in affiliate marketing should be looking for. 

    • Hi Alice,

      Thank you for the kind words! It is how they work! These scams appeal to the greed in all of us!  $2000 a day is hard to just turn away from, it excites your curiosity as well. As you said, other reviews have made that guy well know, in a not so good way! Yes, one of the best Affiliate Marketing programs is Wealthy Affiliates. They are no BS training platform! Thanks for stopping by Alice, and i appreciate you taking the time to comment as well!


  6. Thanks for spreading the word on this scam! I googled this guy and yeah red flags all over the place!

    It’s sad to see that there are people online that try to sell crappy programs to people who are in a vulnerable place in their lives, as they’re trying to find a way to take care of their families.

    As I’m not a complete newbie, I know not to buy anything from anyone that I do not trust. And a salesperson that doesn’t want to show his real face, does not come over as trustworthy…

    • Hi Laura,
      I guess he is famous for being the fake guy now! The internet is filled with the scams and they don’t care who sends the money! I agree! I think in this case this site was created by someone who stole everything off the internet. Pictures, testimonials, and even the books az guide i am sure was copied from another site. Thanks for leaving a comment.

  7. Thank you for great review on AZ formula.Many people are in need of money,as making money online is the newest way of earning money, many people are in need of help on how to do it .But we have a problem of scams if it is not about scams it is about deceiving programs. AZ formula is not a program a friend can recommend as it is not as it looks. After paying 37$ and get information you could find elsewhere that is nor encouraging for sure.It would be better to say that 37$ is for affiliate marketing training but not for earning 2000$ a week.I don’t say that it is could not be true but for the beginners it is impossible because it asks time to learn online business.

    • Hi Jullienne,
      You are welcome! People are not aware of the minefield that is on the internet.The program is not a good one for sure. The picture is an actor from fiver. There is no way anyone would sell a program that generates $2000 a week for $37. I just wouldn’t happen, that program would be worth a million.Thanks for stopping by and taking the time to comment.

  8. Hello and thank you for another excellent review of this site and it’s rather shady upsells and founder. At the end of the day whenever someone asks for money, and then asks for even more after that, there is usually something suspicious going on. So I hope you will continue your good work and help people avoid scams like this. Thanks again, Kenny 

    • Hi Kenny,
      You are welcome. I agree with you, upsells are a red flag, but a lot of sites use them unfortunately. Thanks for the encouragement, I do like to let others know when something isn’t right. Thanks for leaving a comment.


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