My Black Hat SEO Guide For Beginners covers some of the techniques that will get you in trouble. Trying to use Black Hat methods for SEO is Bad SEO. Google ‘s Panda algorithm update caused quite a few website rankings to plummet. The result was not pretty, and some of those websites never came back. Black Hat SEO tactics were used to trick the search engines and the user. Google has issued many warnings about what to do and what not to do. Let’s take a look at some things you do not want to do.
What Is Black Hat SEO – A Guide For Beginners
For those who don’t know, SEO stands for (Search Engine Optimization). Websites are trying to rank as high as possible to be as visible in the search engines. The higher you rank, the more visible you are. That ultimately results in more traffic. And you need traffic to make sales. Traffic = Customers.
Black Hat SEO is when people attempt to cheat the system, and fool the search engine robots that scan the sites.
Google considers these Black Hat SEO methods unethical. And since Google is the 800lb gorilla of the search engines, playing nicely and by the rules is a no-brainer! It makes sense to follow the rules from the start, and avoid serious problems later. Basically, it is the difference between success and failure.
Black Hat SEO Cheaters Don’t Win
Beginners are looking for the easy way to do everything. Some people will do what ever is necessary to get credit anyway they can. Stealing work, copying, anything at all. You probably knew people like this in High School and College.
Well, a few years back, it worked. In fact some sites did very well cheating and gaming the system. You could fool search engines into ranking you site higher by using these unethical techniques. Just like the bad guys, wearing the black hats, it was termed Black Hat SEO. And it was very lucrative!
Until, Google released the Panda Algorithm in 2011.
Websites rankings plummeted, and once lucrative businesses were destroyed. So, it is important to be aware of what can cause your business to fail, and avoid it.
Black Hat SEO Beginners Guide
There are tons of SEO sites with much more detail on every method of Black Hat SEO. I think that going over all of them here would be too confusing and boring for beginners. My purpose was to create a simple guide to keep beginners from going off the rails, so to speak. My advice is simple. Don’t use any Black Hat SEO methods to try to increase your search rankings in google search, or any search engine. Losing your site rankings, could cost you your business.
Related: The Easy Way To Learn SEO
Hopefully, this guide will help everyone understand the incorrect and unethical methods, referred to as Black Hat SEO. I will cover the most important areas.
Things You Don’t Want To Do:
Don’t duplicate your own content. If you have one article ranking for a keyword, don’t create another one. If you do, you will dilute the ranking of both articles. Never copy anyone’s work and try to use it as your own. Google wants good original content. That is what ranks well. You want to give readers a good high quality post to read. Then, over time people will link to your content. If you want to use some well written content that you feel you just can’t write better yourself, then use it as a quote, and list the source. Give credit to the original creator, that is fine.
Scraping and Spinning Content
There are many tools that scrape content, and spin content and claim they are great for search engines. Don’t use them. Google is getting pretty good at recognizing all of them. That kind of Black Hat SEO Technique used to fool the search engines, not any more.
PLR stands for (Public Label Rights) I don’t recommend using this content either. The PLR rights allow you to use the content as your own. The problem with that, is everyone else can buy the same content and use it as well. If you use PLR content, you must rewrite it. Otherwise, your content is a duplicate of everyone else who is using it.
Make sure you are transparent always, don’t try to hide text. Links sending people to a different site, or page is illegal. They are cloaking links. Sometimes, people would make the text the same color as their background color, and only the search engines would see it. Hidden text is penalized! Do not use any site redirects to take people somewhere that is not relevant to your search keyword.
Don’t create catchy titles just to get people to click, and then take them to an article that is not relevant. Relevancy is the most important thing in good content. People want to find what they are searching for, not some unrelated product you are trying to sell. If you do this, expect your rankings to fall, and you will likely get penalized. Facebook will remove ads just for what they consider is a clickbait title. If you continue to do it, they will shut down your ad account as well. When Facebook shuts your ad account down, you may never get it back again.
A term that many beginners are familiar with if they have studied any SEO at all. Before the Panda algorithm, you could just put keywords in every sentence to rank better! That is Keyword Stuffing. Don’t use your keywords for any more than 2-3% of your article. Use your keywords effectively and wisely. Don’t overdo it. For good SEO rankings, be sure to include your keywords in your H1 and H2 headings. Only use a H1 heading one time in every article! It is ok if you have a couple H2 titles.
Too Many Alt Tags
When you place a description about your images for the screen readers to use, you help the visually handicapped. Screen readers will read these “Alt tags” and play a voice message out loud for the visually handicapped. They can then hear your description of the image on your site. It is fine if you add your keyword in the description, but don’t overdo it. Use it in a normal conversation, not repeated over and over again. Just to be sure, leave a few descriptions without using any keywords. These “Alt Tag” descriptions are not visible. But, the search bots, and screen readers will see them all.
This is when websites pay for links that point back to their site. Their are plenty of companies who claim their links are White Hat Links. Don’t believe it! It is illegal to purchase links to your website. Do not use any paid links. Avoid all the companies that sell you links and claim it will increase your ranking in a month. If Google shuts their site down, You will lose all those links anyway.
Gateway or Doorway Pages
You have unwittingly experienced these pages. They are pages that contain lots of links, and look like search pages, but once you click the link, it takes you to more pages with more links. It creates traffic and give the site owner more time spent on his site. But they are a terrible user experience. And have no content value. The only purpose is for increasing rankings. Google does not like them either. They do not generate any revenue for Google, and create a bad user experience. If Google doesn’t like it, don’t do it.
Don’t post fake reviews on your site. Affiliates sometimes post glowing reviews when they have not purchased the products. If you haven’t used the product, say so. Explain why you can tell by your experience, why the product is good or bad. People who claim to have used products and never did, are fake reviews. Sometimes, people have used very similar products and can describe their similar experiences.
If you comment on an article written by someone else, it is bad practice to place a link back to your site. when you respond to comment on your own site, placing a link to refer to your own relevant articles is fine. Google does not like people dropping links on other websites.
Black Hat SEO Help From Google
Matt Cutts On SEO
My Black Hat SEO Beginners Guide Will Help Your Ranking
I have been a 6 year member of a platform that teaches White Hat SEO training only. You learn how to build your business the right way from the beginning. As google increases it algorithm abilities, the proper content and SEO practices will always come to the surface. Rankings will increase for sites that follow the rules. Don’t use the wrong techniques, join Wealthy Affiliates now and start learning the right way. Work with Google and do things the way you should.
If you have any SEO experiences you would like to share, or have any questions, please leave them in the comments below.
I am Chas, creator and founder of Help For Scams And Frauds. I started affiliate marketing and earning money online in 2015. And I can tell you, anyone can do this. But, in order to build a business the right way you must have the right training and avoid the get rich quick schemes.