Shopify vs Groovefunnels – Choose The Best One For You

Shopify vs GrooveFunnels. Shopify is better known for it’s ecommerce store, while GrooveFunnels is a funnel builder that has been geared toward selling digital products. GrooveFunnels was in Beta, but is now released as a complete website building platform.

Groove funnels has improved to become one of the first all in one platforms for all ecommerce marketing. Shopify is well known for it’s easy to create ecommerce stores that are full featured with all the tools needed for a complete store experience online. Let’s compare both and see which is better for you.

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Product  – Shopify
Website  –
Cost     – $29, $79, $299
Owner(s) – Tobias Lutke
Quality –  Good 
Rank – 9/10
Refunds – 30 Day Money Back Guarantee
Verdict –  Legit 


Product    –  GrooveFunnels
Website –
Cost    – Free / Starter@$79 m/ Pro@$239 m
Owner(s) – Mike Filsaime CEO
Quality –  Good 
Rank – 9/10
Refunds – 30 Day Money Back Guarantee
Verdict –  Legit 

Overview Of Shopify Vs GrooveFunnels


If you have the desire to open an online ecommerce store, then it doesn’t get much easier for a first time store owner to open a Shopify Store. They have been around since 2006, and have refined the process to make it quite user friendly.

Shopify allows you to choose a theme that gives you the “look” you desire for your storefront, and allows for a range of customizations. They have everything covered for you from training, to product selection and automation. You have a wide variety of plugins and solutions to help with product sourcing, to automatically adding products to your website.

Their payment gateway is second to none and is one of the bright spots with Shopify. Simply put, it works very well. And it works with every other payment including credit cards, PayPal, AmazonPay, ApplePay and many more. You can check out my link below and read my full review on Shopify.

Related: Build A Shopify Website


GrooveFunnels is now the free for life funnel builder. And it is good for any type of online marketing business. Whether you want to build sales funnels for digital products, or open an ecommerce store to sell products. GrooveFunnels can handle it all. It is the first All in one tool for your business.

With GrooveFunnels and GroovePage you can build incredible webpages and build professional stores. Plus, build the sales funnels that sell your products. And GrooveMail replaces, the autoresponder for your email marketing campaigns. All of this is included in the free version. Everything you need to get your website up and running, even GrooveKart for your payment processer. No need to pay extra for these tools any longer. GrooveFunnels has it all covered, and more. And how can you beat free? You can also check out my full review on Groovefunnels. Click on the link below.

Related: What Is GrooveFunnels

Similarities Of Shopify Vs GrooveFunnels

Both platforms will build a website and get a business up and running. And Shopify is very good for an ecommerce store. Just as GrooveFunnels is great for marketing digital products. And they compare quite well.

Shopify Vs Groovefunnels Comparison

Website Builder – yesWebsite Builder – yes – GroovePages
Funnel Builder – noFunnel Builder – yes – GrooveFunnels
Blog Platform – yesBlog Platform – yes – GrooveBlog
E-commerce – yesE-commerce – yes – GrooveKart
Shopping Cart – yesShopping Cart – yes – GrooveSell
Membership CMS – yesMembership CMS – yes – GrooveMember
Affiliate Program – yesAffiliate Program – yes – Groove Affiliate
Email Automation – yes( but you need your own email)Email Automation – yes – GrooveMail
Webinar Software – no (some training on how to do it)Webinar Software – yes – GrooveWebinar
Live Streaming – noLive Streaming – yes – GrooveStream
Conference Software – noConference Software -yes – GrooveConference
Video Hosting – yesVideo Hosting – yes – GrooveVideo
Help Desk – yesHelp Desk – yes – GrooveDesk
Booking And Scheduling – yesBooking And Scheduling – GrooveCalender
Surveys – yesSurveys – yes – GrooveSurvey
Social Proof – yesSocial Proof – yes – GrooveProof
Funnel Management – noFunnel Management- yes -GrooveFunnelMapping
Sales CRM – yesSales CRM – yes – Groovepipe


Shopify is more geared to functions that will enhance the functions of an ecommerce business. But, they do this by using plugins and apps from their own app store. The Shopify app store has over 1400 apps.

Some plugins are free, but as more automation is added, the more premium plugins will be needed.

The cost of additional plugins can add up quickly, and it is a recurring payment.

You still need an autoresponder and you own email system for email campaigns because Shopify doesn’t provide one. And even the basic plan at Shopify costs $29, but, they do offer free hosting.

Shopify does not have a funnel builder. You will need an additional service to create sales funnel pages and landers.

And Basic Shopify charges a fee of 2.9% +$0.30 per transaction, while the Advanced Shopify plan drops to $2.4% + $0.30

Can You Customize Shopify?

The Basic Shopify plan at $29 is limited in the available functions. You would have to choose a theme that displays the way you like it. And you are pretty much going to get that look on your store. Discount codes, and top banners can be customized and displayed, but the functionality is limited. You can get more functionality by adding some apps from the Shopify app store.

In order to get a bigger range of customization, you will need to upgrade to Shopify Plus. You will have more control and more features. Such as displaying your products separated into colors, sizes, price ranges and materials. And you can add discount codes to all your products using several different methods. Custom scripts can adjust different discounts and prices in real time. Much better than manually applying discounts.

Shopify Plus gives merchants the ability to customize their shopping carts and checkouts by adding incentives and discount offers. Whatever you may need, Shopify plus can make it possible.

Shopify Plus puts you in control of your theme, products, checkout and payments.

Shopify Pricing Plans

Shopify Vs GrooveFunnels Image Of  Plans Prices

Shopify Vs GrooveFunnels – FAQ About Shopify

What Exactly Does Shopify Do?
Shopify allows merchants to custom build online eCommerce stores where they can sell products in online marketplaces, offline and through social media channels.
What is the difference between Shopify and GrooveFunnels?
Without question, Shopify builds eCommerce stores, but also has monthly fees. While GrooveFunnels is an all in one platform for building online business websites and sales funnels to sell your products. GrooveFunnels also has a free for life version.
Is Shopify Worth It To Sell Products?
Shopify is One of the best eCommerce platforms out there today. It is designed for people to start their own business. Larger businesses will generate the most profits.
Is Shopify Good For Beginners
Yes. Shopify is very user friendly and enables beginners to create their first ecommerce store.

Shopify Pros And Cons


  • Beginner Friendly
  • No Coding Experience Required
  • Quick Store Start-Up
  • Video Training
  • 24/7 Support


  • Premium Plugins Extra Recurring Fees
  • Transaction Fees
  • Predominantly Ecommerce Stores
  • No Email System Or Autoresponder
  • No Funnel Builder


GrooveFunnels is a Funnel Builder as well a free for life, All in One Digital Marketing platform with a spectrum of customization software. This allows you to build your own custom website using GroovePages. You can choose from a collection of templates that can be easily customized with the drag and drop editor. It’s simple to do and does not require a coder or coding experience.

You don’t need to purchase premium plugins because all the software you need is already included. So, that is a major advantage over Shopify.

And because GrooveFunnels all in one platform includes a funnel builder, you can create sales funnels and landing pages that effectively sell your products.

GrooveFunnels has a free plan, that is free for life! Plus, you get free hosting with all the tools you need. And GroovePay doesn’t charge any gateway fees. The free version has no monthly fees, and one flat rate of $2.85 + $0.25 for transactions.

Can You Customize GrooveFunnels?

GrooveFunnels allows you to completely custom build your own website, store or landing page. You have the choice of picking DFY templates that can be modified to fit your business and products. Or you can completely build each page from scratch.

The apps included make building any section easy. GroovePages is the drag and drop editor in GrooveFunnels that allows you to build a sales page, or sales funnel to sell anything. Whether is a digital product or merchandise from your own store, GrooveFunnels makes it a piece of cake, with you in control of your own website.

GrooveFunnels basic is free, and you can do a lot with it alone. But, you are limited in a number of areas. Don’t get me wrong, you can still build out a website for free. You have unlimited ecommerce stores, and unlimited products and free domain and hosting for 25 pages. No monthly charge.

But, if you want to expand your business, then you will need one of the paid upgrades to make it happen. For instance, your email account will only handle 2500 emails a month. Which is a lot for a basic business, but once you get rolling, you will need more. Maybe you want more than 25 pages hosted, then you will need a more powerful plan.

10 Reasons To Build Your Business On GrooveFunnels

GrooveFunnel Pricing Plans

Shopify Vs GrooveFunnels – FAQ About GrooveFunnels

What Is GrooveFunnels?
GrooveFunnels is an all in one marketing platform for running your business. It is a website/page and funnel builder, a sales platform with a marketplace. It includes email marketing CRM, Video, membership and webinar platform. And includes a free for life option.
Do GrooveFunnels Pages load fast?
Yes, your html page is published on the web, so it does not have to be rendered before it displays. They load as fast or faster than any page on the internet.
Does GrooveFunnels Offer Free Hosting?
Yes, plus unlimited bandwidth and storage
What Will I Need In Addition To GrooveFunnels?
Really Nothing! You have all the tools you need to create and run your business successfully.

GrooveFunnels Pros And Cons


  • All In One Platform
  • Powerful And Easy To Use
  • No Coding Experience Required
  • Free for life


  • Lifetime Plan Offer Has Expired
  • Free Plan Is limited

Shopify Vs GrooveFunnels Verdict – Both Are Legit Green Thumbs Up Legit Indicator

Both platforms are good for different reasons. Whatever platform you choose, there is work involved in setting everything up.


If you like to design and create things your own way, GrooveFunnels is more powerful with a lot of tools. Plus, you get a drag and drop page builder to give you a professional looking website fast.

It has a funnel builder, an email platform, and a free for life version. Just set up your email campaign and start creating your email list. Plus, the GroovePay payment processor is also integrated into the platform, and waiting for your details.

If you are looking for a platform that does a lot of the heavy lifting for you, then Shopify may be the answer for you. The themes are ready to go, just add your logo and brand. And start loading up products. Your shopping cart and payment processor are integrated and just need you to finish the details.


Shopify does charge a monthly fee and some plugins are premium, so they add costs as well. But, it is more convenient, and ready to go. If you are complete newbie, you might be willing to spend a few bucks to keep things simpler. Shopify does not have an email program set up. So, you will need to pay extra for an email system and autoresponder service.

I hope you have enjoyed my comparison of Shopify Vs GrooveFunnels. If you have any questions or comments, please leave them below. I answer all my readers ASAP.


Chas The Owner Of Help For Scams And Frauds

I am Chas, creator and founder of Help For Scams And Frauds. I started affiliate marketing and earning money online in 2015. And I can tell you, anyone can do this. But, in order to build a business the right way you must have the right training and avoid the get rich quick schemes.

Check out my #1 Recommendation For The Best Online Training in 2023

22 thoughts on “Shopify vs Groovefunnels – Choose The Best One For You”

  1. Hi Chas,

    Both of these options sound very good. Maybe Shopify would be better if you just want a regular e-commerce store and Groove Funnels would be best for Digital Products. They both sound like they are legit and pretty good deals. Someone with no experience in any of this stuff would probably be better with Shopify as it sounds like that is more of a place where you wouldn’t have to make as many decisions. Maybe after gaining some experience with Shopify, then Groove Funnels might be a good choice.

    Really good review, Chas! Lots of great information!

    • Hi Barbara,
      Thanks for your kind words. Both platforms are legitimate and do work well. If you have a bigger budget, and want to focus on an ecommerce solution, I would say Shopify is the easier option. If you want to have all the tools in one place, and enjoy the freedom of creating things exactly they way you want. and having your own site to build your own business, GrooveFunnels is definitely the better choice. It will save you a ton of money in the end.
      Thanks for taking the time to comment, please stop back soon.

  2. Hello Chas,

    Looks like GrooveFunnels did it for me initially. Not only is it for free and legit, but it also has the whole shebang! All the tools that you need, to build funnels, a website builder, substantial pages to host, and email traffic, all this for free. I am sad that the one-time for-life plan has expired, though. And I don’t want to pay $239 a month for their premium plan.

    But Shopify does not have a funnel builder and email system and still feels limited without plugins. However, you can decide what paid plugins you need that can provide the funnels and email system. So thank you so much for this comparison of the two solutions.

    • Hi Lemuel,
      GrooveFunnels has everything you need to build your business and offers the basic package for free. and you can stay on that for life. But, it is limited. I have good news, the lifetime offer is coming back! For a one time fee, you can get the premium package for life. You can check out all the plans at GrooveFunnels

      Shopify does not have a funnel, and I am not sure if they have a plugin for a funnel builder. You can use any email system you like, some are free. But you will pay extra for an autoresponder service. I am glad my review helped you out.
      Thank you for taking the time to leave a comment, and please stop back soon!

  3. Hi Chas,
    Thanks for comparing Shopify and GrooveFunnels. It provides excellent value for indecisive people just like myself. I’ve heard both for a while now, but I cannot decide. Since you need to pay a monthly fee to use both platforms, we should understand the pros and cons of each one before paying. Considering the digital products I want to create, I would choose GrooveFunnels first to build a sales funnel. I hope it’s easy and handy. 🙂


    • Hi Matt,
      Actually, GrooveFunnels offers a free for life plan that would allow you to check it out and test drive all their features. If you are going to promote your own products, GrooveFunnels is the better way to go. And they are bringing the lifetime deal back for their GrooveFunnels premium product. It is much easier than trying to learn ClickFunnels!
      Thank you for taking the time to leave a comment, please stop back soon.

  4. Hey Chas, fantastic review of Shopify vs Groove Funnels, I love it ! You have provided all the details required to make an informed decision. As it turns out, my wife and I have been recently discussing our opening an online store in addition to our affiliate marketing sites. I am somewhat familiar with Shopify but had not heard of Groove Funnels before.
    As you pointed out, both have their pros and cons.
    I have bookmarked your post so I can review more thoroughly in the next little while. Once we choose the right platform for us we will click the link on your page to get started.
    The timing of me reading this article is perfect. I appreciate the thoroughness with which you treated the subject, thank you…

    • Hi William,
      Thank you, I am glad my review helped you. I personally would do the same thing. I have had a Shopify store, and if I ever want to try again, I would definitely give GrooveFunnels a shot. There are no monthly fees on the free plan, and they are talking about returning to the one time price for lifetime membership to their GrooveFunnel premium plan. I may have my review updated to include the price shortly!
      Thank you for taking the time to leave a comment and please stop back soon!

  5. Hi Chas, wow what a well written and comprehensive review on both these platforms! I have heard of Shopify, but not of GrooveFunnels.
    If I was to put my money of one of these it would be GrooveFunnels, but I wouldn’t even have to do that as it’s free!, to start with anyways, then if one’s doing well they can upgrade.
    I like how you present the pros and cons and a breakdown of all areas and what’s ahead of you depending on who you invest in.
    Good idea to see videos on how each platform works, as there is a lot of written information to digest.
    So GrooveFunnels is very tempting, if I were into E-commerce or digital products. I also like the fact that you can design your own pages easily with the help of tools and templates and other features that it has to offer.
    Thanks for checking them out and doing the thumbs up, whether they are legit or not, as so many get caught up clever scams.
    Keep up the good work in informing the public.

    • Hi Julia,
      Thank you for the kind words. Yes, Groove funnels does have a free plan for life, and you can check it out before you upgrade. It sounds like you are leaning toward GrooveFunnels, and I would recommend that! They has all the tools you would need included, so it give you a cheap option if you are on a shoestring budget. GrooveFunnels is really upgrading their platform a lot and have a few more great tools coming soon. Plus, they have just reinstated the One time fee for the lifetime GrooveFunnel Premium plan too! Pay one price and get the best of everything for life!
      Thank you for taking the time to comment, and please stop back soon!

  6. Hey Chas,

    Thanks for the comparison. Shopify has been around for ages, but GrooveFunnels sounds like it could be a worthy contender against Shopify. Looks like it might be worth it for those on a budget.

    Does it still beat having your own website? Only in the past I’ve heard that putting all of your eggs in one basket (a 3rd party host) could be an issue if something goes wrong with GrooveFunnels?

    Thanks in advance

    • Hi John,
      Yes, Shopify definitely has some competition with GrooveFunnels. It is perfect for someone who is trying to bootstrap a business because it has all the tools included.
      GrooveFunnels will actually let you host with them for free. Now I am not a hosting expert, but I know the are using a free Cloudflare account. And they tell me they publish your page directly to the web as soon as you publish the website. So, that tells me you are going to be online in the cloud.
      You also have the choice to host elsewhere, and just add GrooveFunnels to your DNS records. Then, you can use your Email autoresponder just like any other email system such as get response or Aweber. Even if you have your own website anywhere, you still need email marketing tools, and maybe a page builder, and funnel builder, and a payment gateway for ecommerce shops. GrooveFunnels includes them all.
      I know that each app like Groovepages, and GrooveKart operate separately. So, they may be operational in the cloud, separate from GroovFunnels.
      Thank you for your great question John, and I hope I answered it for you. Please stop back soon!

  7. Thanks for sharing your thoughts on Shopify vs Groovefunnels. While I know about Spotify, Groovefunnels is new to me. However, I’m always happy to learn about new tools that can help entrepreneurs grow their businesses.

    From what I can see, Shopify seems like a great option for those who want to create a custom ecommerce store quickly and easily. It’s user-friendly and has a ton of features and templates to choose from, but can however be expensive.

    But if you’re looking for more of a all-in-one marketing solution, then Groovefunnels might be the better option. And it’s less expensive than Shopify. But am I right to think that it may take more time to build your online store on this platform?

    Having considered their pros and cons, my question is this: which platform would be better for an online store that focuses on fashion blogging?


    • Hi Femi,
      Thanks for your thoughts on Shopify Vs GrooveFunnels. You are correct in that Shopify will cost you more, but has everything set up in a turn key style of store. But, if you want to create a sales funnel, you will need additional software. ClickFunnels basic plan costs $99 per month, they are not cheap.

      GrooveFunnels is already capable of doing that for you, for no additional fees. And it is already integrated, so you don’t have any issues with compatibility.
      It may take you a bit longer to set up with GrooveFunnels, but your ability to customize your site is far greater. You really only take the time to set up once. Then, no mater what you choose you will always be upgrading and changing things a bit.
      I personally would use GrooveFunnels to set up any online store.
      Thanks for taking the time to leave a comment. Please, stop back soon.

  8. I have seen a lot of funnels and I can say Groovefunnels seems like a best option simply because they have always had a free option even though now they have started to charge for their services.

    • Hi Thabo,
      I agree. I think that GrooveFunnels has the best option. They will always have their free option. The premium option is still cheaper than ClickFunnels monthly rate of $299 and Shopify doesn’t have a funnel builder or an email system.
      Thanks for taking the time to leave a comment. Please stop back soon.

  9. Hi Chas,

    I am also Chas! I have heard of Shopify before, but not GrooveFunnels. Both sound like good deals for anyone wanting to set up an e-commerce store online. I am personally more interested in a business opportunity that does not carry inventory or require shipping. I was recently looking in a funnels system that I am not too sure about. After paying a considerable amount of money in, it seems like more hype to me than anything.

    • Hi Chastity,
      Nice to meet you. I will call you Chastity to avoid any confusion. Shopify has been around for a bit longer than GrooveFunnels. Last year they came out of the beta testing stage, and are now rapidly transitioning into a true all in one marketing platform. Your business opportunity sounds like affiliate marketing. Where you sell products as an affiliate, and let the manufacturer handle the shipping. That is Affiliate marketing, and this is My #1 recommendation for affiliate marketing training.
      GrooveFunnels is the best deal because it already includes software for building sales funnels, landing pages, and a payment gateway. Plus, you have a complete email marketing system with an autoresponder included. So, everything you need is found inside the GrooveFunnels platform.
      So, if you are looking at software that only includes building funnels, for say $99 per month (aka ClickFunnels) then, I agree with you that it is a lot of hype for what you actually get.
      Thanks for taking the time to leave a comment and please stop back soon!

  10. Hi Chas,

    This is a great comparison of Shopify vs. Groove Funnel for building out an E-commerce store. Both are good and can help you to build out an e-commerce store, or a website. 

    You don’t need tech expertise to build it out in both, but I see that GrooveFunnels lets you build funnels as well.  I have not used any of them but, I am learning knowledge I can use in the future.

    It seems more money is needed for extra plugins that need to be added in the Shopify case.

    Is Groove Funnel really carry a free lifetime plan? In the end, the Pros and cons show, that the lifetime plan offer has expired.

    • Hi Anusuya,

      Yes, both Shopify and GrooveFunnels are great platforms for building an Ecommerce store. But it is obvious that GrooveFunnels has way more tools. They are an all in one marketing platform with a page builder, funnel builder, payment gateway, and complete email system included. 

      Shopify does not have a funnel builder or email system. And you will eventually need to add plugins that will increase the operating costs.

      GrooveFunnels does have a free lifetime plan that has limited options. Up until early this year, GrooveFunnels offered their “Premium Plan with a onetime lifetime payment”. 

      That option has expired. Now if you want the premium plan, it costs $239 per month.

      Thanks for taking the time to leave a comment. Please stop back soon.


  11. This is a helpful comparison of Shopify and Groove Funnels. I was under the impression that Shopify is one of the best platforms to use if you want to build an ecommerce store. Whereas Groove Funnels is really a tool for building sales funnels. So I thought the two platforms are different and have different applications. 

    So if I understand correctly, one can now also build a sales page and ecommerce store with Groove Funnels, but please correct me if I am wrong. So Groove funnels seems to have more features than Shopify, but which one would be best for a beginner? Thank you. 

    • Hi LineCowley,

      Thank you, I am glad you find it helpful. Shopify is one of the best platforms you can use for an Ecommerce Store. But, now they have a competitor, GrooveFunnels. 

      GrooveFunnels is an all in one platform that gives you all the tools to build your Ecommerce Store anyway you want, on a platform that you can use free forever. Plus build funnels, have a payment gateway and email system without any extra cost.

      Eiter one is good for a beginner. GrooveFunnels lets you start with more tool for free, so maybe Groove funnels is better for someone on a shoestring budget.

      Thanks for taking the time to leave a comment, And please stop back soon.



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